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The Ford Folly

fordfolly1A collaborative project with Seth Ellis

The Ford Folly is an interactive installation that uses reproductions of significant objects (selected from the toolkit that accompanied every Model T) to reveal the often contradictory narratives pulled from the history of a specific place, Dearborn, Michigan. Henry Ford’s decision in 1916 to locate the gigantic River Rouge plant in the place of his birth transformed Dearborn from a rough farming village into a centerpiece of American industry. Combining video projection, rapid prototyping and RFID technology, the installation combines and recombines fragments of story with glimpses of the contemporary landscape, juxtaposing bucolic recollections of an idealized agrarian lifestyle with the explosive change sparked by mass-production and mass-consumption that erased that earlier landscape and replaced it with the world we live in today.


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